Portfolio

Advertising Design 

       "Does a printed advertisement simply attach on a surface look bored?"

This words remind me of my university life. My lecture want to see something that is outstanding, attractive, conceptual...

Nowadays, advertising is everywhere. However, most of the ads just keep hard sell while not consider the feeling of consumers. Hence, People will get advertising fatigue in the end. In order to get attention...Changing is a must.




Rapid pass ticket
This is a rapidKL stored value ticket.

Client           : Paparich
Objective     : Promote on breakfast
Idea              : Implement on the transit ticket
Target           : Train users

Toast popped up in the machine.
I aim to let user notice on they are taking a hot toast from the toaster. I like something that link back to audience instead of simply attach a printed advertisement.
这是一个把面包照片印在电车卡上的Paparich宣传。我这么做的目的是让使用者体验到面包从面包机弹出,而使用者拿起这电车卡前往电车时,在手握住电车卡的一瞬间,她们会对Paparich宣传印象深刻。


Winter glove
Client           : Freehands
Objective     : Promote winter glove in Malaysia
Idea              : Think from a different perspective
Target           : Photographer

Promote winter glove in Malaysia? Sound kidding...but try to link back when you need to take an outstanding photo that in a danger condition. For example, Insect photographer that shoot in the spike branch tree. 


Advertising Idea

Pudu Jail wall before demolish
This is just a very simple video to show my funny project and the respond from public.


During this project. I gain a lot of experience in observe human behavior. Some people said I am 'orang gila' while others admire. While keep improving my knowledge and skill in promoting idea. Study on psychology and business marketing are far more important. 

Advertising idea for popular camera brands in Malaysia.
这是富都监狱被拆后的几天拍摄的,我以幽默的手法来宣传本地出名的摄影机品牌。

The mural painting is not longer available. So it is suitable for Nippon advertisement 
墙上的壁画已退色,我以旁人的角度说“下次请使用Nippon Paint”,这‘忠言’是推销Nippon Paint的品质。

Passerby who are interested in my work and take a photo.
这位路人对于我的作品很感兴趣,还拍摄起来。

Nippon Paint advertisement


Photography


Time lapse photography of KLCC. when i am shooting, I meet a new friends Martin from England(currently live in Netherlands) I do enjoy his sharing and experience on photography. Moreover, he share his opinion on life and his journey around Southeast Asia. This is what inspire me alot.

http://www.martinwoods.nl/


Video
This is just a "trailer" for my final project in 3rd years degree. 
Video title: A smile can change the world 微笑能改变世界



This is the full version. Include the review from public

This is my first try in wedding video.


Others Design
Facebook Cover photo design




Freelance work
A bookmark that made for 'Malaysia Hanfu Movement'. This bookmark used to celebrate the moon cake festival and promote Hanfu. I replace the waist tie with a ribbon. The ribbon is long enough to mark which page that reader have read. 

Communicate idea
I love to communicate idea to public. It let me found interesting issues that people discuss and challenge my thinking on how to convey message to public in an attractive and interesting ways.

In year 2012, I found there were memes comic that talk on college life. The memes idea suddenly come on my mind. "Why not I do a memes culture that reflect on my college life?"

memes that reflect the life in New Era College.
Link ---->Facebook Page: New Era College Most Wanted




More than two thousand people that click on my page is a little bit surprise for me. I never thought I can receive such attention from the crowd.